Creative Director · Buffalo, NY
Design that
moves
people.

I build creative systems, tell human stories, and make complex things feel simple — across industries, formats, and scales.

8+
Years experience
2
Fortune 500 companies
50+
Show brands designed
$300K
Saved in-house transition
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About

The person
behind the work.

I'm a Creative Director and Digital Content Designer with 8+ years of experience leading creative teams and producing work that actually does something. From Fortune 500 finance and industrial to podcast media, the music industry, and beyond — I bring the same strategic clarity and creative precision to every context.

I started as someone who could draw. I became someone who could build design systems. I grew into someone who directs the whole picture — the strategy, the story, the assets, the team, and the impact.

At HSBC I transitioned vendor spending to in-house production, saving over $300,000 in a single year. At Linde I built content that crossed language barriers and kept people safe on the floor. At Osiris I gave over 50 shows a visual identity that matched their sound.

Tools
Adobe IllustratorPhotoshopInDesignAfter EffectsPremiere ProFigmaCanvaArticulate 360WordPressAsanaJiraMonday.comSlack
Disciplines
Creative DirectionContent StrategyInstructional DesignBrand GovernanceMotion GraphicsPrint DesignIllustrationMultilingual ContentCross-functional LeadershipPerformance AnalyticsLMS ManagementBack-End Administration
HSBC
Digital Content Designer — Creative Director level, Buffalo NY
LINDE
Graphic Designer / Media Specialist, Tonawanda NY
OSIRIS
Graphic Designer — Brand identity for 50+ shows
Work — 2022 to 2025

HSBC Finance

Digital Content Designer · Buffalo, NY
eLearning, motion graphics, internal communications, and instructional design — built for a global financial institution. Spec work produced under the Meridian Bank brand to protect proprietary content.
HSBC prudence campaign
Brand campaign
HSBC Engage
Brand campaign
HSBC create platform
Digital asset platform
HSBC online banking
Digital campaign
HSBC values
Values campaign
HSBC social
Social campaigns
01
Interactive eLearning Module
Spec work
Scenario-based AML compliance training with gamification, branching choices, and real-time feedback. Fully interactive — click through the scenario.
Open interactive module
02
Motion Graphic — Security Awareness
Spec work
Animated explainer: 5 Signs of a Phishing Email. Auto-playing motion graphic with kinetic text, timed transitions, and a branded visual system.
Play motion graphic
03
Employee Benefits Infographic
Spec work
401(k) explainer translating complex financial information into a clear, visual, accessible format for employees at all levels.
View infographic
04
Internal Email Template
Spec work
Branded internal communications template for all-staff announcements — fully structured, mobile-friendly, and designed to drive action.
View email template
05
First-Home Program — Full Case Study
Spec work
A complete eLearning case study with decision tree, character-driven narrative, instructional design rationale, and 8 example slides. Includes the full storyboard map.
Read case study
Work — 2018 to 2022

Linde Industrial

Graphic Designer / Media Specialist · Tonawanda, NY
In-house creative for a Fortune 500 industrial gases company — safety communications, eLearning graphic content, brand campaigns, product catalogs, and data-driven reports distributed globally in multiple languages.
Linde campaign
Brand campaign
Linde campaign
Brand campaign
Linde campaign
Brand campaign
Linde safety doc
Multilingual safety communication
Linde catalog
Product catalog
Linde vision
Mission / vision editorial
Linde community
Community engagement report
Linde stats
Data visualization
Work — 2017 to 2020

Osiris Media

Graphic Designer · New York, NY — 100K+ monthly listeners
Built and maintained the visual brand system for a podcast and media network — creating distinct identities for 50+ shows while keeping every touchpoint anchored to the Osiris brand.
Osiris brand color grid
Brand identity system
Osiris brand social
Brand identity system
Osiris Live
Brand identity system
From the Vault 36
Podcast cover art
Under the Scales
Podcast cover art
Past Present Future Live
Podcast cover art
Plus One episode art
Podcast cover art
Osiris social
Podcast cover art
Personal & Freelance

The work that
shows who I am.

Illustration, brand identity, and event design — the work that happens outside of office hours, for the love of it.
Ink illustration
Ink illustration
Heart brain circuit
Ink illustration
Aqueous Drive-In poster
Event poster
Aqueous tour poster
Tour poster
Tiger painting
Acrylic painting
Fanatix logo
Brand identity — Fanatix
Shrink Outside the Box
Brand identity — Shrink Outside the Box
Experience

The career.

Digital Content Designer
HSBC · Buffalo, NY
Led creative direction for large-scale digital content. Transitioned vendor spending to in-house, saving $300K+. Pioneered AI tool adoption for the team's learning workflows.
Feb 2022
Oct 2025
Graphic Designer / Media Specialist
Linde · Tonawanda, NY
Global visual design and multimedia production for regulated technical content. Created scalable digital assets used across regions and languages.
Jul 2018
Jul 2022
Graphic Designer
Osiris Media · New York, NY
Designed brand assets for a podcast network reaching 100,000+ monthly listeners. Built visual identities for 50+ shows.
Jan 2017
Jan 2020
BA Communication Design
SUNY Buffalo State
Bachelor of Arts in Communication Design.
2015
Download Resume
Software proficiency
Adobe IllustratorExpert
PhotoshopExpert
After EffectsAdvanced
InDesignAdvanced
Premiere ProAdvanced
FigmaProficient
Articulate RiseAdvanced
Microsoft OfficeExpert
Disciplines
Creative DirectionInstructional DesignBrand GovernanceContent StrategyMotion GraphicsPrint DesignIllustrationCross-functional LeadershipMultilingual ContentLMS ManagementBack-End AdministrationPerformance Analytics
Contact
Let's make
something great.

I'm currently open to Creative Director and Senior Designer roles. If you're working on something that needs a designer who thinks as well as makes, let's talk.

elizabethlink217@gmail.com (585) 797-9611 · Buffalo, NY Send a message